in ,

Sarah Kaczmarek: GAO Updates Google Analytics Manual for Gov’t

Sarah Kaczmarek: GAO Updates Google Analytics Manual for Gov't - top government contractors - best government contracting event
https://executivebiz-media.s3.amazonaws.com/2022/08/19/30/9f/c3/a0/b7/6f/d4/64/Executive-Biz.png

GAOThe Government Accountability Office has updated its Google Analytics training manual for federal officers looking to evaluate and improve government website usability.

Sarah Kaczmarek, digital communications manager for GAO who spearheaded the writing of the manual, said Thursday the first edition underwent revisions to include “new actionable insights” that reflect feedback from users and updated terminology.

“Since its release, I’ve heard from people working in local, state, and federal offices throughout the country, as well as from public sector workers (abroad),” Kaczmarek said.

“I’m glad to report that the goal of making government websites more useful to the digital citizen resonates with such a wide audience,”

The GAO official said the new sections were added in as well, including chapters on demographics and interests reports, campaign tracking and using real-time data.

The 65-page document and other Web analytics report resources can be downloaded on the DigitalGov website.

ExecutiveBiz Logo

Sign Up Now! ExecutiveBiz provides you with Daily Updates and News Briefings about Products & Service

mm

Written by Elizabeth Leigh

FireEye Names Carahsoft 2013 Distributor of the Year; Steve Pataky, Robert Moore Comment - top government contractors - best government contracting event
FireEye Names Carahsoft 2013 Distributor of the Year; Steve Pataky, Robert Moore Comment
NGA Chief Letitia Long: US Set to Move on High-Res Satellite Imagery Sale Rules - top government contractors - best government contracting event
NGA Chief Letitia Long: US Set to Move on High-Res Satellite Imagery Sale Rules